Hsinchu Science Park, Taiwan, July 27th, 2007 - Sunplus Technology Co., Ltd. (TAIEX: 2401, LSE: SUPD) today announces its financial results of 1st half in 2007. The sales of 1H'07 was NT$5,063 million, which grew -46.4% comparing with 1H'06 due to the spin-off last year. The gross margin in 1H'07 was improved to 44.7% while gross margin in 1H'06 was 32.7%. The net profit in 1H'07 was NT$1,196 million and the earning per share in 1H'07 was NT$2.32 based on the outstanding 515,136,169 shares on June 31st, 2007.

The net sales of 2Q'07 was NT$2,259 million, which grew -19.5% comparing with 1Q'07. The gross margin in 2Q'07 was 41.9%. The net profit in 2Q'07 was NT$537 million and the earning per share in 2Q'07 was NT$1.04 based on the outstanding 515,136,169 shares on June 31st, 2007.

(in NT$ thousand) 1H'07 1H'06 YoY Net Sales 5,063,294 100.0% 9,440,025 100.0% -46.4% Gross Margin 2,262,875 44.7% 3,089,958 32.7% -26.8% Operating Income 1,215,570 24.0% 1,263,358 13.4% -3.8% Net Income 1,196,366 23.6% 1,843,845 19.6% -35.1% EPS (NT$) *Based on outstanding 515,136,169 shares on 2007/6/30 2.32 3.58

(in NT$ thousand) 2Q'07 1Q'07 QoQ Net Sales 2,258,811 100.0% 2,804,483 100.0% -19.5% Gross Margin 947,161 41.9% 1,315,714 46.9% -28.0% Operating Income 388,559 17.2% 827011 29.5% -53.0% Net Income 537,095 23.8% 659,271 23.5% -18.5% EPS (NT$) *Based on outstanding 515,136,169 shares on 2007/6/30 1.04 1.28

(in NT$ thousand) 2Q'07 2Q'06 YoY Net Sales 2,258,811 100.0% 4,425,025 100.0% -49.0% Gross Margin 947,161 41.9% 1,514,016 34.2% -37.4% Operating Income 388,559 17.2% 670,903 15.2% -42.1% Net Income 537,095 23.8% 809,738 18.3% -33.7% EPS (NT$) *Based on outstanding 515,136,169 shares on 2007/6/30 1.04 1.57

Sunplus Technology Co., Ltd., established in 1990, is a leading provider of multimedia IC solutions to home entertainment platforms for DVD players, Set-Top-Boxes, LCD TVs and Digital TVs and upcoming high definition home entertainment products such as BD players, HD Set-Top-Boxes and Full-HD Digital TVs. Sunplus multimedia ICs and system solutions enable customers to build digital home entertainment products with superior quality and performance. Sunplus is headquartered in Taiwan and has service offices in Hong Kong, Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.