Las Vegas, 2007 International CES, Jan 08, 2007 - Sunplus Group, headed by the world-leading IC design company - Sunplus Technology Co., Ltd. ("Sunplus" or "the company") (TAIEX: 2401, LSE: SUPD), will demonstrate its latest IC solutions at Sands Expo #71671, 2007 Consumer Electronics Show (CES) in Las Vegas, Jan. 8-11. This year, Sunplus will present its total IC solutions with system reference for handsets, home and personal entertainment applications, and interface control.

The following is a glimpse of some Sunplus IC solutions will be highlighted including in the company booth at CES 2007, booth#71671, Sands Expo:

* Baseband ICs for PHS/GPRS/EDGE handsets with Sunplus mobile multimedia handset processor technology which offer cost-effective platforms with high quality& rich multimedia features such as MP3, DSC, and Game

* Cutting edge personal entertainment IC solutions from low-cost to high-performance selections of personal media player, DSC, MP3 player, and game platforms

* Highly-integrated IC solutions with reference system design for emerging home entertainment appliance, such as LCD TV processor with integrated HDMI& Full HD support, DVD player SoC, DVD Recorder, portable DVB-T A/V decoder, portable DVD w/ GPS supported

* Masterly interface controller from Sunplus Innovation Technology is a high-performance and low-power consumption solution for entry-level external storage products

At Sands Expo booth #71671, Sunplus will display various IC solutions listed above. For more information, feel free to contact our sales representatives at +886-3-5786005 or e-mail to sales@sunplus.com.
CES on-site contact: Ann Lai +1-(626)-840-1135.

About Sunplus Innovation Technology
Sunplus Innovation Technology Inc. was spun-off from the Controller & Peripheral BU of Sunplus Technology (TSE: 2401; LSE: SUPD) on December 1st, 2006. Inheriting the superior enterprise culture from its parent company, Sunplus Innovation Technology keeps investing in the R&D of controller and PC peripheral IC solutions including mouse/keyboard MCU, optical mouse sensor/SoC, printer/MFP IC, SATA bridge IC, and home appliance MCU. Sunplus Innovation Technology is devoted to create a comfortable, convenient, and pleasant life for consumers by offering customers best products. For more information, please visit our website: www.SunplusIT.com

About Sunplus mMobile
Sunplus mMobile Inc. was spun-off from the Personal Entertainment BU and Advanced BU of Sunplus Technology (TSE: 2401; LSE: SUPD) on December 1st, 2006. Inheriting the superior enterprise culture from its parent company, Sunplus mMoblie keeps investing in the R&D of personal multimedia handheld devices IC solutions for PMP, DSC, DC, personal game, MP3/MP4, 3G mobile, and other handheld communication applications. We strive to deliver a colorful digi-life by offering our customer high quality and best cost-performance IC solutions. For more information, please visit our website: www.SunplusmM.com