Sunplus - About

Company History
Sunplus Technology Company Limited was established in 1990. After 3 years, Sunplus moved into the Hsinchu Science Park. In Sep. 1997, Sunplus became a listed company on Taiwan's Over The Counter stock exchange and was listed on the main board of the Taiwan Stock Exchange (TSE) in Jan. 2000. In Mar. 2001 Sunplus successfully launched its Global Depositary Receipts (GDRs) on the London Stock Exchange under the symbol "SUPD". It is the first Asian IC design company to issue GDRs. The company current outstanding shares are 598,202,831 shares.

Due to the expansion of business scope, Sunplus re-organized from the functional business units system into product business unit system end of November in 2005. The company has spun-off the LCD IC business into Orise Technology on March 31st, 2006. Furthermore, it has spun-off its Controller& Peripheral BU into Sunplus Innovation Technology Inc. and Personal Entertainment BU with Advance BU to Sunplus mMobile Inc. Therefore, the new Sunplus Group with the parent company and the expertise of all subsidiaries, can share the common resources while each of them is more focus on their core business to maximize the values.

Sunplus, the parent company, will keep being engaged in the research, development, design, testing and sales of high quality, high value-added consumer integrated circuits (ICs) for home entertainment applications such as as LCD TV, VCD/DVD, DVR, DVB. and developing the core intellectual properties to share with and license to affiliates to maximize its value.

We are dedicated to commercialize the communication and multimedia technology, helping people enjoy a more comfortable and convenient life for our business vision is "Technology for easy living".

Products and Technology
Sunplus manages IC designing & system application technology which provides top products and service to meet customers' needs. Sunplus uses "core technology" such as multi-media audio/video, single-chip µ controller, digital signal processor technologies to develop various multimedia home products including LCD TV, VCD/DVD, DVR, DVB and ASICs which can be applied to our daily life.

Manufacturing
To emphasize professionalism, Sunplus subcontracts out wafer manufacturing, die sawing, IC packaging & testing. Only wafer CP testing is completed in-house. We also build up "wafer bank" strategy with our foundries to reduce wafer lead-time and to adopt a low volume/diversity approach to orders. In CP testing, Sunplus has fully automated testing equipment and test programs which were designed by our engineers for quality control and scheduling.

Marketing
Marketing strategy at Sunplus satisfies customers' needs by providing a fully product line. We develop our customer relationships worldwide through distributors and representatives.By integrating outside resources we can successfully extend our market share. Sunplus keeps providing our customers with the best support and solutions.

Advantage
Sunplus has taken the leading position in consumer IC product technology through a combination of R&D, manufacturing and marketing. As the IC industry has a bright future and competition becomes stronger. Facing even greater challenges, Sunplus not only is accelerating the R&D ability in "core technology" to focus on the market of high-level consumer ICs but also reinvesting related companies to benefit for long term development. We invested in the establishment of Giantplus Tech. in 1997 to produce LCD panels and modules which can be used in support of our products.

Future Outlook
Since its founding, Sunplus has held the principles of "Integrity", "Innovation", "Quality", "Service" and "Excellence" as our business philosophy. Sunplus is devoted to promoting labor relations built on creating people management and profit sharing to attract the most exceptional personnel to join us. In the future, we will also strive to steady operation and keep innovation in technology to fulfill our company's vision "Technology for Easy Living".