LAS VEGAS, 2006 International CES, Jan 05, 2006 - Sunplus Technology Co., Ltd. ("Sunplus" or "the company") (TAIEX: 2401, LSE: SUPD), a world-leading consumer IC design company, today introduced its highly integrated solution SPG290 for home and personal entertainment platform at 2006 international CES in Las Vegas. The SPG290 is the first 32-bit SoC on toys and ELAs market to offer all-in-one features, which can power variant multimedia applications such as interactive toys, high-end educational learning aids, portable media player, home entertainment box, handheld game pad, etc.

The Sunplus SPG290 high performance SoC is highly integrated with Sunplus 32-bit RISC S+Core™, MP3 and MPEG4 codec engines with CSTN and TFT LCD interface, built-in CD servo. The SPG290 SoC also supports various memory and IO interfaces including NAND/NOR Flash, Mask ROM, DRAM, SD card and USB to optimize the performance and BOM cost of portable media player and personal entertainment devices. Furthermore, end users can enjoy high video and audio quality from SPG290's 2D graphic engine, multi-channel sound processor, TV output through embedded high resolution ADC and DAC.

"The SPG290 is the ideal solution for personal and home entertainment platform" said Mr. Den- Jeng Huang, the vice president of Personal Entertainment BU in Sunplus. "The SPG290's rich set of features with affordable cost and the SPG290's friendly development environment with SDK and libraries enable the system vendors and manufactures to deliver their great ideas on end applications for personal entertainment in fast time-to-market."

Sunplus is showing the SPG290's unique features during 2006 international CES, January 5-8 2006, at Sunplus Venetian meeting suite.

For more information, please feel free to contact our sales representatives at +886-3-5786005 or email to sales@sunplus.com

CES on-site contact: Ann Lai +1 (626) 840 1135

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com