LAS VEGAS, 2006 International CES, Jan 05, 2006 - Sunplus Technology Co., Ltd. ("Sunplus" or "the company") (TAIEX: 2401, LSE: SUPD), a world-leading consumer IC design company, today announced the availability of its 4th generation HDTV/SDTV video processor SPV8000 as the latest addition to its expanding TV product family DigiShow™ at 2006 international CES in Las Vegas. The SPV8000 is a single-chip dual-channel TV system solution targeting at the mainstream LCD and CRT-based TV. The SPV8000 enables TV manufacturers to deliver TVs of multiple price/performance levels within a single chassis. Sunplus showcased the SPV8000 HDTV/SDTV processor with its reference design in Sunplus' Venetian meeting suite.

The SPV8000 in Sunplus DigiShow™ TV product family is integrated with analog front end, 3D comb filter, dual 24-bit digital buses, dual processing paths, 32-bit CPU engine and a variety of codecs and storage media interfaces for multimedia application support. The SPV8000 offers differentiating features and benefits such as flexible PIP/POP support; integrated 3D comb video decoder for crisper & cleaner image; high-quality video & image processing via 3D motion-adaptive de-interlacing & 2D with super low angle interpolation; 32-bit RISC CPU & graphics OSD for smooth operation and a variety of rich multimedia and peripheral support including MP3, JPEG and MPEG-4 recording/playback as well as USB and IDE & SATA HDD.

"The SPV8000 differs from the other TV processor solutions by providing Industry's first unique blend of richest multimedia application support and two channels of best-in-class TV video processing for flexible PIP & POP support," said Mr. Ho-Jung Ou, the President of Home Entertainment BU in Sunplus. "Our SPV8000 enables the manufacturers to provide fast time-to-market HDTV with high definition image quality and significantly reduced BOM cost. Consumers will have a whole new level of entertaining experiences with the SPV8000-based TV to enjoy high-quality video as well as digital multimedia contents by connecting devices like MP3 player, portable media player, USB devices, etc."

The SPV8000 video processor samples & reference design kit are available now. Volume production is scheduled in March 2006.

For more information, please feel free to contact our sales representatives at +886-3-5786005 or email to sales@sunplus.com

CES on-site contact: Ann Lai +1 (626) 840 1135

*Sunplus, DigiShow are trademarks of Sunplus Technology Co., Ltd. In Taiwan, the United States and other countries.
Any other trademarks or trade names mentioned are the property of their respective owners.

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com