Press Release
Sunplus Announce 4Mp DSC Chip Solution
Hsin-Chu, Taiwan, R.O.C. April 26, 2002 - Hsinchu, Taiwan, Today, Sunplus announce that its 4 million-pixel Digital Still Camera chip solution is ready to be shipped. Sunplus has DSC chips from high resolution to low resolution such as 4M, 3M, 2.1M, 1.3M, 350K and 100K. Not only the product quality but also the technical capability has been qualified by worldwide digital camera brand names, Sunplus provides its chip solutions to ODM, OEM and OBM manufacturers worldwide.

The 4Mp DSC chip is a highly integrated SoC. It supports not only the high quality CCD image sensor but also the power saving CMOS image sensor. It has build-in Auto White Balance, Auto Focusing and Digital Zooming features. 3-in-1 image processing technology enables the camera to be a Video Camera, Digital Still Camera and PC Camera. Users may choose different resolutions to take photos. TFT LCD, TV video output, memory cards and USB interfaces are also supported.

The price-performance ratios of Sunplus' DSC chips are quite competitive compared with the competitors' solution. And there were significant cost down from key components of DSC such as image sensors, flash memory, optical lenses and color LCDs. The DSC retail prices are acceptable to more consumers that will drive higher market growth in 2002. Per IT IS forecast there will be 19% growth YoY in 2002, with the market size of US$9.8 billions.

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at

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Wayne Shen
Vice President

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Joseph Chuang
Administration Div. Director