Las Vegas, 2007 International CES, Jan 08, 2007 - Sunplus Innovation Technology Inc. ("Sunplus Innovation" or "the company") the subsidiary of Sunplus Technology, the leading consumer IC design house, today presents its high performance single chip SPIF250, embedded Sunplus's leading-edge 32-bit RISC processor S+core7, for entry-level external storage applications at 2007 Consumer Electronics Show (CES) in Las Vegas.

The SPIF250 offers one USB 2.0 device port and three Serial ATA ports to provide more flexibility, which three SATA ports are compliant with SATA2.5 specification and can be programmed as host or device. The SPIF250, build-in 32-bit RISC S+core7 and 64KB ROM and 64KB RAM, support Windows ME/2000/XP/2003/Vista, Linux, Mac10 OS, and etc. Moreover, SPIF250 supports various standard interfaces like I2C, UART, SPI, and Wisair LBI to connect encryption, fingerprint, and UWB to differentiate each design.

"The SPIF250 is one of the most advanced solutions for USB 2.0 to SATA host bridge applications in global market" said Mr. Chih-Hao Kung, the president of Sunplus Innovation Technology Inc. "It integrates Sunplus self-defined 32-bit RISC S+core7 to deliver the best efficiency and reliability. Besides, its capability to auto change between USB and SATA ports enables customers to create user-friendly products. SPIF250 also supports I2C, UART, SPI, and Wisair LBI so that customers can differentiate their product design in fast time-to-market. We believe the SPIF250 would give customers an unique experience with its outstanding performance."

Sunplus Innovation Technology demonstrates SPIF250 excellent performance at Sunplus' booth #71671, Sands Expo, during 2007 CES, January 8-11.

For more information, please feel free to contact our sales representatives at +886-3-5786005 or email to sales@sunplusit.com
CES on-site contact: Ann Lai +1-(626)-840-1135

About Sunplus Innovation Technology
Sunplus Innovation Technology Inc. was spun-off from the Controller & Peripheral BU of Sunplus Technology (TSE: 2401; LSE: SUPD) on December 1st, 2006. Inheriting the superior enterprise culture from its parent company, Sunplus Innovation Technology keeps investing in the R&D of controller and PC peripheral IC solutions including mouse/keyboard MCU, optical mouse sensor/SoC, printer/MFP IC, SATA bridge IC, and home appliance MCU. Sunplus Innovation Technology is devoted to create a comfortable, convenient, and pleasant life for consumers by offering customers best products. For more information, please visit our website: www.SunplusIT.com

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

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Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com