Press Release
Sunplus Presents Cutting Edge IC Solutions for Multimedia Home Applications at CES 2007
Las Vegas, 2007 International CES, Jan. 08, 2007 - Sunplus Technology Co. Ltd., ("Sunplus" or "the company") (TAIEX: 2401, LSE: SUPD), today started to show its IC solutions with system reference for digital home appliances such as DVD, DVR, LCD TV, portable DVD player, and portable DVB-T at CES 2007, Jan. 08-11, 2007.

DVR Turkey Solution - SPHE7300+SPHE6100
SPHE7300 is a highly integrated solution to offer the most advanced fully duplex MPEG1/2/4/DivX video encode and decode with DDCE/MP3/AAC/PCM audio decode. SPHE7300 is also match to Sunplus' newly front-end DVD RW Servo chip, SPHE6100, to accomplish a fully reliable and easy-to-adopt DVD Recorder turkey solution.

LCD TV Solution - SPV7030
Sunplus' SPV7030 is a high performance solution for multimedia LCD TV/Monitor applications. The SPV7030 supports on-chip functions including a high-speed triple-ADC and PLL, HDMI PanelLink Cinema receiver, 3D motion adaptive de-interlacing, 2:2/3:2 film mode detection, video on graphic PIP, SDRAM controller, color management controls, sRGB color managements, bitmap-based and font-based OSD engine, embedded CPU and a dual channel LVDS transmitter. Besides, Sunplus' SPV7030 can support multi-media LCD TV/monitor up to SXGA resolutions.

Portable DVD+GPS Solution - SPHE8202
SPHE8202 A/V decoder is a single-chip integrated DVD A/V decoder. SPHE8202 performs real-time decoding and playback of ISO/IEC 11172 MPEG1, 13818 MPEG2, and 14496 MPEG4 / DivX4.x / DivX5.x video. The build-in system also combines with a high-performance progressive scan and de-interlacing hardware for high video quality. As for audio supporting, it also supports Dolby Digital, MPEGI/II Layer1/2, PCM, LPCM, and WMA audio playback. The embedded digital audio decoder is able to support key control and audio sound effects for Karaoke. In additional to that, SPHE8202 includes a flexible 2D graphics engine for high quality user interface and other applications. Complex applications could be built using this platform easily.

Portable DVB-T Solution - SPHE1002
SPHE1002 A/V decoder is a cost-effective DVB STB A/V decoder. It integrates a MPEG-2 transport demulitiplexer, a MPEG1/2/4 A/V decoding engine, a 2-channel audio DAC and a 4-channel multi-format TV-encoder. SHPE1002 performs a real-time PID filtering of transport stream, decode and playback of MPEG1/2 A/V from DVB NIM. SPHE1002 also supports MPEG1/2/4 real time decode and playback from SD/MMC/Memory Stick/Memory Stick Pro memory card or USB 2.0 Mass storage Device input. Regarding audio function, SPHE1002 supports MPEGI/II Layer 1/2/3, PCM, and LPCM audio playback. The TV-encoder supports CVBS, S-video, Component YCbCr/YPbPr, and RGB.

Sunplus Technology exhibits the outstanding features of all these solutions at booth #71671, Sands Expo, during 2007 CES, January 8-11.

For more information, please feel free to contact our sales representatives at +886-3-5786005 or e-mail to
CES on-site contact: Ann Lai +1-(626)-840-1135.

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at

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Joseph Chuang
Administration Div. Director