Las Vegas, Nevada, U.S.A., Jan. 4, 2008 - Sunplus Technology Co., Ltd. (TAIEX: 2401, LSE: SUPD), the world's leading IC design company, today announced that its new DVB-T SoC SPHE1003, which integrates front-end COFDM demodulator and backend MPEG decoder for DVB-T STB and portable DTV Solution, is available to the market.

Sunplus DVB-T single chip solution SPHE1003 is among the first single chip DVB-T STB solutions to deliver the digital terrestrial broadcasting reception and also to have multimedia add-on features such as MPEG1/2/4/DivX video decode, MP3/AAC/PCM audio decode, USB and card reader functions. Meanwhile, SPHE1003 also supports MHEG-5 & DSMCC V1.0.6 UK Middleware for UK DTV and STB applications, which is co-working with UK software company Ocean Blue.

Sunplus DVB-T solution SPHE1003 is the most competitive solution in the market in many aspects, like BOM cost advantage, easy to adopt, and outstanding performance. SPHE1003 inherits Sunplus previous discrete DVB-T demodulator solution on static and mobile applications. In static STB applications, the SPHE1003 offers worldwide 200mW lowest power consumption, quicker channel scan speed, and good echo performance in single frequency network as well as multiple frequency network. In portable DTV applications, the SPHE1003 can run up to 180kmh high speed reception under the condition of 16QAM and 2/3 coding rate.

Besides having DVB-T turnkey solution for STB and portable DTV applications, Sunplus also offers DVB-T built-in module for Europe TV system applications, which is to match to Sunplus LCD-TV SPV7100 video processor solutions as an add-on module to become the most advanced leading DTV solution with digital terrestrial broadcasting reception for the Europe market.

"Sunplus is in a very good position to penetrate both the digital STB and DTV markets by offering the advanced DVB-T SoC SPHE1003 turnkey solution. Sunplus has been emphasizing on delivering the STB/DTV system solutions to the market, such as US, China and other countries, for a long time. With the STB/DTV market grows, Sunplus should be able to be a remarkable chip vendor to penetrate worldwide market share" said Ho-Jung Ou, the president of Home Entertainment Business Unit of Sunplus Technology.

From Jan.7 to 10, Sunplus will demonstrate DVB-T SoC SPHE1003 single chip solution at Booth #73454, Sands Expo, CES 2008.

On-site Contact: Ms. Viola Lu by mobile#1-626-840-1135

Sales Contact: event@sunplus.com

For more information, please visit: www.sunplus.com