Press Release
It's Showtime!
Sunplus Group Introduces Newly IC Solutions at 2007 International CES
for Handsets, Personal Entertainment, Multimedia Home, and Interface Control Applications
Las Vegas, 2007 International CES, Jan 08, 2007 - Sunplus Group, headed by the world-leading IC design company - Sunplus Technology Co., Ltd. ("Sunplus" or "the company") (TAIEX: 2401, LSE: SUPD), will demonstrate its latest IC solutions at Sands Expo #71671, 2007 Consumer Electronics Show (CES) in Las Vegas, Jan. 8-11. This year, Sunplus will present its total IC solutions with system reference for handsets, home and personal entertainment applications, and interface control.

The following is a glimpse of some Sunplus IC solutions will be highlighted including in the company booth at CES 2007, booth#71671, Sands Expo:

* Baseband ICs for PHS/GPRS/EDGE handsets with Sunplus mobile multimedia handset processor technology which offer cost-effective platforms with high quality& rich multimedia features such as MP3, DSC, and Game

* Cutting edge personal entertainment IC solutions from low-cost to high-performance selections of personal media player, DSC, MP3 player, and game platforms

* Highly-integrated IC solutions with reference system design for emerging home entertainment appliance, such as LCD TV processor with integrated HDMI& Full HD support, DVD player SoC, DVD Recorder, portable DVB-T A/V decoder, portable DVD w/ GPS supported

* Masterly interface controller from Sunplus Innovation Technology is a high-performance and low-power consumption solution for entry-level external storage products

At Sands Expo booth #71671, Sunplus will display various IC solutions listed above. For more information, feel free to contact our sales representatives at +886-3-5786005 or e-mail to
CES on-site contact: Ann Lai +1-(626)-840-1135.

About Sunplus Innovation Technology
Sunplus Innovation Technology Inc. was spun-off from the Controller & Peripheral BU of Sunplus Technology (TSE: 2401; LSE: SUPD) on December 1st, 2006. Inheriting the superior enterprise culture from its parent company, Sunplus Innovation Technology keeps investing in the R&D of controller and PC peripheral IC solutions including mouse/keyboard MCU, optical mouse sensor/SoC, printer/MFP IC, SATA bridge IC, and home appliance MCU. Sunplus Innovation Technology is devoted to create a comfortable, convenient, and pleasant life for consumers by offering customers best products. For more information, please visit our website:

About Sunplus mMobile
Sunplus mMobile Inc. was spun-off from the Personal Entertainment BU and Advanced BU of Sunplus Technology (TSE: 2401; LSE: SUPD) on December 1st, 2006. Inheriting the superior enterprise culture from its parent company, Sunplus mMoblie keeps investing in the R&D of personal multimedia handheld devices IC solutions for PMP, DSC, DC, personal game, MP3/MP4, 3G mobile, and other handheld communication applications. We strive to deliver a colorful digi-life by offering our customer high quality and best cost-performance IC solutions. For more information, please visit our website:

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at

Sunplus Contact


Wayne Shen
Vice President

Deputy Spokesperson

Joseph Chuang
Administration Div. Director