Hsinchu, Taiwan, December 15th, 2008 - Sunplus Technology Co., Ltd. (TAIEX: 2401; LSE: SUPD), the world's leading consumer multimedia IC design company, will exhibit at 2009 International CES to demonstrate its new digital TV IC solutions for entry-level to high-end applications at booth#73654, Sands Expo and Convention Center in Las Vegas, Nevada from January 8 through 11, 2009.

Sunplus digital TV IC solutions support display resolutions from small screen WXGA to large size full HD 1080p while improving the system efficiency with itself software development. Meanwhile, the embedded audio processor and rich multimedia features deliver enhanced audio/video quality and reduce the system cost. Furthermore, Sunplus offers one-stop-shop digital TV IC series cover ATSC, DVB-T, MHEG-5 and DTMB broadcasting standards to worldwide markets.

Sunplus' highly integrated digital TV IC solutions enable TV manufactures and system design house to make DTVs with better image quality and lower system cost to fast time-to-market.

Sunplus will show at 2009 International CES including:

1. ATSC DTV IC Solution (Integrated multimedia and personal video recorder): DTV processor SPV9100 with ATSC baseband demodulator SPHE6650
2. DTMB DTV IC Solution (Integrated multimedia, personal video recorder): LCD TV processor SPV7100 with MPEG decoder SPHE1002 and DTMB baseband demodulator SPHE6630
3. DVB-T DTV IC Solution (Integrated Common Interface and DVD Combo): LCD Monitor-TV processor with A/V decoder SPV7050 with DVB STB A/V SoC SPHE1003
4. Monitor-TV SoC (with Closed Captioning and V-CHIP): LCD Monitor-TV processor with A/V decoder SPV7050

Visit Sunplus at 2009 International CES
Sunplus Technology will exhibit the one-stop-shop digital TV IC solutions at booth #73654, Sands Expo during 2009 International CES, January 8 to 11.
For more information, please visit Sunplus website: www.sunplus.com; E-mail: event@sunplus.com.

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com