Press Release
Sunplus mMobile Demonstrates Leading IC Solutions for Handsets and Personal Entertainment Products at CES 2007

Las Vegas, 2007 International CES, Jan. 08, 2007 - Sunplus mMobile Inc., Sunplus' 100% own subsidiary, today announced a series of multimedia chips for mobile, personal and portable applications at CES 2007. There are wireless communication baseband chips for PHS and GSM/GPRS applications, and multimedia platform chips for MP3 audio player, MP4 video player, and digital still camera applications at Sunplus' booth #71671, Sands Expo.

GSM/GPRS baseband chips, the second communication product line in Sunplus, further leverages its multimedia expertise to integrate wireless modem into the multimedia processor SoC. A complete handset reference design with high-quality 1.3M pixel camera, low-power MP3 playback, 64-channel polyphonic ring tone and MPEG-4 QVGA video recording and playback will be a very attractive solution with the best price performance ratio.

PHS Baseband IC
Tailored for the power-saving performance and cost-sensitive segmentation, integrated with mainstream multimedia features like MP3 and polyphonic ring tone, Sunplus PHS baseband chip has been widely used and shipped to the marketplaces in China and Taiwan.

Flash-based Digital Audio and Video Decoder Platforms
Combining low-power DSP and MCU with voltage regulator and high-quality stereo audio DAC to minimize the system BOM cost, Sunplus SPDA Series versatilely supports voice recoding and playback of MP3 and WMA audio files with system features like DRM, USB 2.0 HS interface and SLC/MLC NAND support. On the other hand, by adding functionalities of MPEG-4 video playback, mega pixel camera, and playback of FlashLite 2.0 contents, Sunplus SPMP series is a perfect platform for personal media player.

Game Platform
The SPG series is a leading SoC solution embedded Sunplus' 32-bit processor S+core to offer all-in-one features, which can power variant multimedia applications such as interactive toys, high-end educational learning aids, portable media player, home entertainment box, handheld game pad, etc.

Digital Still Camera Controller
With long term experience in the digital imaging market, Sunplus DSC controller chip can support high-sensitivity image processing, electronic image stabilization, flexible color correction, and fast but accurate 3A (AE/AWB/AF) processing. The hardware accelerating engines ensure the fast response for click-to-shot and shot-to-shot delays. Providing not only hardware and software reference kit, an image quality adjustment tool is also developed to speed up the total development time for customers. The high image quality, good performance, ease of use and fast turn-around time make the Sunplus digital still camera controller platform a best choice for DSC developers.

For more information, please feel free to contact our sales representatives at +886-3-5786005 or e-mail to
CES on-site contact: Ann Lai +1-(626)-840-1135

About Sunplus mMobile
Sunplus mMobile Inc. was spun-off from the Personal Entertainment BU and Advanced BU of Sunplus Technology (TSE: 2401; LSE: SUPD) on December 1st, 2006. Inheriting the superior enterprise culture from its parent company, Sunplus mMoblie keeps investing in the R&D of personal multimedia handheld devices IC solutions for PMP, DSC, DC, personal game, MP3/MP4, 3G mobile, and other handheld communication applications. We strive to deliver a colorful digi-life by offering our customer high quality and best cost-performance IC solutions. For more information, please visit our website: