Hsinchu Science Park, Taiwan, August 10, 2009 - Sunplus Technology Co., Ltd. ("Sunplus" or "the Company") (TAIEX: 2401, LSE: SUPD) today announced that monthly net sales for July 2009 totaled NT$648 million, an increase of 10.13% compared to last month and an increase of 46.57% compared to the same month in 2008. Net sales for January through July 2009 totaled NT$3,306 million, a decrease of -14.69% compared to the same period in 2008.

Sales Report of July 2009 (Unit: NT$K)

Item/Year 2009 2008 YoY% Multimedia IC 636,660 401,938 58.40% Others 11,220 40,089 (72.01%) Net Sales in July 647,880 442,027 46.57% Year-to-Date Revenue 2,657,706 3,874,850 (14.69%)

Item/Month July 2009 June 2009 MoM% Multimedia IC 636,660 571,926 11.32% Others 11,220 16,386 (31.53%) Net Sales 647,880 588,312 10.13%

*Figures have not been audited

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com