Sunplus intends to use their MIPS® license to develop an array of consumer electronics devices that will service the growing electronics markets, where DVD/VCD/S-VCD players are emerging as the platform of choice for home entertainment platforms. Accordingly, advanced 32-bit SOC platforms are enabling technologies upon which these platforms will rely to deliver a dynamic user experience to the consumer.
"We chose the MIPS architecture because it is reliable and highly scalable," said Yarn-Chen Chen, president of Sunplus Technology. "With smaller die sizes, we have the flexibiligy to meet our design goals for cost sensitive applications, and deliver superior performance for digital still camera (DSC), PDA, Interactive toy, Set-Top-Box and many other products that are highly competitive in the market."
"Increasingly designers of sophisticated SOCs who want to reduce development costs, increase system performance and speed time-to-market are finding an ideal solution in MIPS 32-bit cores," said Amos Lu, region manager of Greater China at MIPS Technologies. "By licensing the latest products from MIPS Technologies, Sunplus ensures that their software investment is protected upon an industry-standard architecture while taking advantage of the broad third party support available from leading tools companies."
About Sunplus Technology
Sunplus Technology Company Limited, which was established in 1990, is a fabless IC design company devoted to electrical consumer applications. Sunplus offers not only IC design but also system solution to maximize customers' profit by differentiating each design. Sunplus uses Intellectual Properties (Ips) such as audio/video, micro-processor and digital signal processor technologies to develop hundreds of products including LCD IC, micro-controller IC, multi-media IC, Voice/Music IC and ASIC which can be applied to our daily life. With sales of NT$8.64 billion for 2002, Sunplus has annual growth of 30.07%. For more information, please visit Sunplus website: www.sunplus.com.tw
About MIPS Technologies
MIPS Technologies, Inc. is a leading provider of industry-standard processor architectures and cores for digital consumer and business applications. The company drives the broadest architectural alliance that is delivering 32- and 64-bit embedded RISC solutions. The company licenses its intellectual property to semiconductor companies, ASIC developers and system OEMs. MIPS Technologies and its licensees offer the widest range of robust, scalable processors in standard, custom, semi-custom and application-specific products. The company is based in Mountain View, Calif., and can be reached at +1 (650) 567-5000 or www.mips.com.
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MIPS is a registered trademark in the United States and other countries, and MIPS32, 4KEc, 4Kp, SOC-it and MIPS-based are trademarks of MIPS Technologies, Inc. All other trademarks referred to herein are the property of their respective owners.