Hsinchu Science Park, Taiwan, October 29th, 2008 - Sunplus Technology Co., Ltd. (TAIEX: 2401, LSE: SUPD) today announced its financial results of 3rd Quarter in 2008. The sales from January to September in 2008 totaled NT$4,967 million with 40.4% gross margin while the sales in 3Q'08 totaled NT$1,534 million with 46.9% gross margin. The net profit from January to September in 2008 was NT$257 million, and the earning per share was NT$0.43 based on the outstanding 598,202,831 shares on September 30th, 2008.

(in NT$ thousand) Jan.-Sep.'08 Jan.-Sep.'07 YoY Net Sales 4,966,523 100.0% 7,138,292 100.0% -30.4% Gross Margin 2,006,996 40.41% 3,123,816 43.76% -35.8% Operating Income 397,263 8.00% 1,446,604 20.27% -72.5% Net Income 256,902 5.18% 1,892,471 26.50% -86.4% EPS (NT$) * Based on outstanding 598,202,831 shares on 2008/09/30 0.43 3.16

(in NT$ thousand) 3Q'08 2Q'08 QoQ Net Sales 1,533,700 100.0% 1,781,025 100.0% -13.9% Gross Margin 719,902 46.94% 686,417 38.54% +4.9% Operating Income 217,659 14.19% 143,711 8.07% +51.5% Net Income 178,749 11.65% 6,893 0.39% +2493.2% EPS (NT$) * Based on outstanding 598,202,831 shares on 2008/09/30 0.30 0.01

(in NT$ thousand) 3Q'08 3Q'07 YoY Net Sales 1,533,700 100.0% 2,074,998 100.0% -26.1% Gross Margin 719,902 46.94% 860,942 41.49% -16.4% Operating Income 217,659 14.19% 231,034 11.13% -5.8% Net Income 178,749 11.65% 696,105 33.56% -74.3% EPS (NT$) * Based on outstanding 598,202,831 shares on 2008/09/30 0.30 1.16

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com