Press Release
Sunplus Group Demonstrates New Chip Solutions for Digital TV, Home Entertainment, and Multimedia Personal Applications at 2008 International CES

Hsinchu, Taiwan, Dec. 26, 2007 - Sunplus Technology Co., Ltd. (TAIEX: 2401; LSE: SUPD) and its subsidiary, Sunplus mMedia Inc., will joint-exhibit at 2008 International CES and demonstrate the latest chip solutions for Digital TV, Home Entertainment, and Multimedia Personal applications at booth #73454, Sands Expo, Las Vegas during January 7-10.


Sunplus Group is one of the world's most leading suppliers to provide multimedia, communication, micro-controller, and display IC solutions. At the oncoming grand exhibition, 2008 international CES, Sunplus Group will reveal its cutting-edge digital TV technology and other chip solutions including:


* Home Entertainment Platforms - by Sunplus Technology

Sunplus Technology unveils its new generation Full-HD digital TV solution compliant with ATSC and DVB-T standards, along with other SoC solutions for home entertainment products including pocket TV, Set Top Box (STB), and HDMI DVD player with 1080p HD output.


* Personal Entertainment Platforms - by Sunplus mMedia

Sunplus mMedia presents a series of web camera solutions with CMOS sensor for UXGA or VGA applications. Moreover, Sunplus mMedia also launches a wide range of multimedia solutions for digital photo frame (DPF) and portable multimedia player.


Come to visit Sunplus Group at [#73454, Sands Expo, CES 2008]

On-site Contact: Ms. Viola Lu by mobile#1-626-840-1135

For more information, please visit:;


About Sunplus mMedia Inc.

Sunplus mMedia Inc., the former Personal Entertainment Business Unit of Sunplus Technology, was spun-off in April, 2007. Before the spin-off, Sunplus mMedia has established a strong position in the market by offering plenty innovative solutions for DSC, PMP, MP3/MP4, web camera, digital photo frame (DPF), and video game. With the experienced R&D team and rich resources from Sunplus Group, Sunplus mMedia will keep focusing on product development and offering more high-quality IC solutions to manufacturers or brand name makers to enable a colorful digital life. For more information, please visit:

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at

Sunplus Contact


Wayne Shen
Vice President

Deputy Spokesperson

Joseph Chuang
Administration Div. Director