Press Release
Sunplus Group Demonstrates New Chip Solutions for Digital TV, Home Entertainment, and Multimedia Personal Applications at 2008 International CES

Hsinchu, Taiwan, Dec. 26, 2007 - Sunplus Technology Co., Ltd. (TAIEX: 2401; LSE: SUPD) and its subsidiary, Sunplus mMedia Inc., will joint-exhibit at 2008 International CES and demonstrate the latest chip solutions for Digital TV, Home Entertainment, and Multimedia Personal applications at booth #73454, Sands Expo, Las Vegas during January 7-10.


Sunplus Group is one of the world's most leading suppliers to provide multimedia, communication, micro-controller, and display IC solutions. At the oncoming grand exhibition, 2008 international CES, Sunplus Group will reveal its cutting-edge digital TV technology and other chip solutions including:


* Home Entertainment Platforms - by Sunplus Technology

Sunplus Technology unveils its new generation Full-HD digital TV solution compliant with ATSC and DVB-T standards, along with other SoC solutions for home entertainment products including pocket TV, Set Top Box (STB), and HDMI DVD player with 1080p HD output.


* Personal Entertainment Platforms - by Sunplus mMedia

Sunplus mMedia presents a series of web camera solutions with CMOS sensor for UXGA or VGA applications. Moreover, Sunplus mMedia also launches a wide range of multimedia solutions for digital photo frame (DPF) and portable multimedia player.


Come to visit Sunplus Group at [#73454, Sands Expo, CES 2008]

On-site Contact: Ms. Viola Lu by mobile#1-626-840-1135

For more information, please visit:;


About Sunplus mMedia Inc.

Sunplus mMedia Inc., the former Personal Entertainment Business Unit of Sunplus Technology, was spun-off in April, 2007. Before the spin-off, Sunplus mMedia has established a strong position in the market by offering plenty innovative solutions for DSC, PMP, MP3/MP4, web camera, digital photo frame (DPF), and video game. With the experienced R&D team and rich resources from Sunplus Group, Sunplus mMedia will keep focusing on product development and offering more high-quality IC solutions to manufacturers or brand name makers to enable a colorful digital life. For more information, please visit: