Hsinchu Science Park, Taiwan, February 10th, 2010 - Sunplus Technology Co., Ltd. (TAIEX: 2401, LSE: SUPD) today announced its fourth quarter financial results in 2009. The net sales from October to December in 2009 totaled NT$2.44 billion, an increase of 8.7% compared to last quarter and 116.9% compared to the same quarter in 2008. The gross margin for fourth quarter in 2009 was down to 34.12%. The profits after tax for fourth quarter in 2009 were NT$450 million, and the net profit after tax per share was NT$0.75 based on the outstanding 596,909,919 shares on December 31st, 2009.

The net sales from January to December in 2009 totaled NT$7.35 billion, an increase of 20.6% compared to the same period in 2008. The net incomes after tax from January through December in 2009 totaled NT$382 million and the net profit per share after tax was NT$0.64 based on the outstanding 596,909,919 shares on December 31st, 2009.

Unit:NT$K (except for EPS) 2009Q4* 2009Q3* QoQ (decline) 2008Q4 YoY (decline) Net Sales 2,443,934 2,247,960 8.7% 1,126,655 116.9% Gross Margin 833,799 816,901 2.1% 323,072 158.1% Operating Income (Loss) 278,672 342,966 (18.7%) 91,551 204.4% Net Income (Loss) 449,856 351,664 27.9% (248,518) (281%) EPS** in NT$ (Loss) 0.75 0.59 (0.42)

Unit:NT$K (except for EPS) 2009* 2008 YoY (decline) Net Sales 7,349,600 6,093,179 20.6% Gross Margin 2,434,606 2,259,817 7.7% Operating Income (Loss) 586,439 418,562 40.1% Net Income (Loss) 381,515 8,384 4450.6% EPS** in NT$ (Loss) 0.64 0.01

* Important Note: Figures not audited yet
** Based on outstanding 596,909,919 shares on 2009/12/31

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com