Hsinchu Science Park, Taiwan, April 29th, 2008 - Sunplus Technology Co., Ltd. (TAIEX: 2401, LSE: SUPD) today announced its financial results of 1st quarter in 2008. The sales from January to March in 2008 totaled NT$1,652 million, with 36.4% gross margin. The net profit from January to March in 2008 was NT$71 million, and the earning per share was NT$0.13 based on the outstanding 556,893,102 shares on March 31st, 2008.

(in NT$ thousand) Jan.-Mar.'08 Jan.-Mar.'07 YoY Net Sales 1,651,799 100.0% 2,804,483 100.0% -41.1% Gross Margin 600,678 36.4% 1,315,714 46.9% -54.3% Operating Income 35,893 2.2% 827,011 29.5% -95.7% Net Income 71,260 4.3% 659,271 23.5% -89.2% EPS(NT$) * Based on outstanding 556,893,102 shares on 2008/03/31 0.13 1.18

(in NT$ thousand) 1Q'08 4Q'07 QoQ Net Sales 1,651,799 100.0% 2,075,767 100.0% -20.4% Gross Margin 600,678 36.4% 788,410 38.0% -23.8% Operating Income 35,893 2.2% 159,592 7.7% -77.5% Net Income 71,260 4.3% 169,031 8.1% -57.8% EPS(NT$) * Based on outstanding 556,893,102 shares on 2008/03/31 0.13 0.3

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com