Hsinchu Science Park, Taiwan, August 7th, 2012 - Sunplus Technology Co., Ltd. ("Sunplus" or "the Company") (TAIEX: 2401, LSE: SUPD) today announced that monthly net sales for July 2012 totaled NT$236 million, an increase of 15.23% compared to last month and 9.57% compared to the same month in 2011.

Net sales for January through July 2012 totaled NT$1,835 million, a decrease of 19.65% compared to the same period in 2011.

Sales Report of July 2012 (Unit: NT$K)

Item/Year 2012 2011 YoY(decline) Net Sales in July 235,739 215,140 9.57% Year-to-Date Revenue 1,834,922 2,283,714 (19.65)%

Note: Year 2012 figures have not been audited

Item/Month June 2012 June 2012 MoM(decline) Multimedia IC 229,429 201,008 14.14% Others 6,310 3,570 77.34% Net Sales 235,739 204,578 15.23%

Note: Year 2012 figures have not been audited

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com