Hsinchu Science Park, Taiwan, April 27th, 2011 - Sunplus Technology Co., Ltd. (TAIEX: 2401, LSE: SUPD) today announced its first quarter financial results in 2011. The net sales from January to March in 2011 totaled NT$1,034 million with 28.64% gross margin. The net loss after tax from January to March in 2011 totaled NT$153 million, the net loss per share was NT$0.26 based on the outstanding 596,909,919 shares on March 31st, 2011.

Sunplus 2011 First Quarter Results (Standalone)

Unit: NT$K (except for EPS) 2011Q1* 2010Q1 YoY (decline) 2010Q4 QoQ (decline) Net Sales 1,033,719 1,665,030 (37.9)% 1,313,387 (21.3)% Gross Margin 296,014 607,608 (51.3)% 434,950 (31.9)% Operating Income (Loss) (152,535) 133,738 (172.0)% 1,601 (6111.8)% Net Income (Loss) 14,342 308,704 (149.4)% 14,342 (1163.6)% EPS** in NT$ (Loss) (0.26) 0.52   0.02

* Important Note: Figures not audited yet
** Based on outstanding 596,909,919 shares on 2011/3/31

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com