Hsinchu Science Park, Taiwan, November 06, 2009 - Sunplus Technology Co., Ltd. ("Sunplus" or "the Company") (TAIEX: 2401, LSE: SUPD) today announced that monthly net sales for October 2009 totaled NT$911 million, an increase of 6.81% compared to last month and 67.38% compared to the same month in 2008. The sales of multimedia IC for October 2009 was NT$898 million which increased 6.9% compared to last month and 78.71% compared to the same month in 2008.

Net sales for January through October 2009 totaled NT$5,817 million, an increase of 5.55% compared to the same period in 2008.

Sales Report of October 2009 (Unit: NT$K)

Item/Year 2009 2008 YoY(decline) Multimedia IC 898,051 502,520 78.71% Others 13,078 41,822* (68.73%) Net Sales in Oct. 911,129 544,342 67.38% Year-to-Date Revenue 5,816,796 5,510,865 5.55%

*Sales on Others in October 2008 included IP licensing fees from Silicon Image.
*Figures have not been audited

Item/Month Oct. 2009 Sept. 2009 MoM(decline) Multimedia IC 898,051 840,067 6.9% Others 13,078 12,974 0.8% Net Sales 911,129 853,041 6.81%

*Figures have not been audited

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com