Press Release
Sunplus Announced Reorganization
Science-Based Industrial Park, Hsinchu, Taiwan, R.O.C. June 2nd, 2003 - Sunplus Technology today announced company reorganization by altering the Product Business Unit Systems to Functional Unit Systems from now on.

The new organization comprises four major Functional Units: IC Design Unit, System Application Unit, Sales & Marketing Unit and Production Operation Unit. There is a Product Planning Center that reports to President and retained other supporting departments like Financial & Accounting Division, Administration Division, MIS Department and President Office.

Mr. Chih-Hao Kung who used to be Director of Consumer Product Business Unit is promoted to VP of IC Design Unit. The former Director of Operation Unit, Mr. Kuo-Bin Huang, is also promoted to VP of Production Operation Unit. And the System Application Unit is led by VP Mr. Ho-Jung Ou who would serve as leader of Sales & Marketing Unit concurrently. The VP of Image Product Business Unit, Chyn-Cherng Chen, is transferred to President Office.

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at

Sunplus Contact


Wayne Shen
Vice President

Deputy Spokesperson

Joseph Chuang
Administration Div. Director