Press Release
Sunplus Announces Reorganization
Appointed Dr. Archie Yeh as President of Home Entertainment Business Unit
Hsinchu Science Park, Taiwan, April 27th, 2011 - Sunplus Technology Co., Ltd. (TAIEX: 2401, LSE: SUPD) today announced the appointment of Dr. Archie Yeh as the President of Home Entertainment Business Unit (HE BU), and restructure of HE BU into three product centers by application, including DVD Product Center, STB Product Center, TV Product Center, and a Platform Development Center. Dr. Yeh will be in charge of HE BU and report to CEO directly. The appointment and re-organization will be effective on May 1st, 2011.

Before switching into product centers, the HE BU included two functional centers, namely, Product Design, and System Design Center. The restructure by product applications enables Sunplus to allocate resources and focus more directly to product business demand.

Sunplus also promoted Mr. Tzu-Hsin Wang to lead the DVD Product Center, Mr. Johnson Hung to head STB Product Center, and Mr. Steven Huang in charge of TV Product Center. Dr. Archie Yeh is acting the head of Platform Development Center.

"We are very pleased to have Dr. Archie Yeh joining Sunplus family", said Chairman & CEO Chou-Chye Hunag, along with his broad experience in R&D and management. I believe that Dr. Yeh and the new business-focusing organization will be able to create more growth opportunities and make outstanding contributions to Sunplus.

Dr. Archie Yeh has 25 years of experiences in semiconductor industry and IC design sector. Before joining Sunplus, Dr. Yeh has been contract consultant to Faraday Technology, Chairman and President of Cheertek Inc., Vice Chairman of Nuvoton Technology, Adjunct Professor of National Tsing Hua University, and others positions.

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at

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Wayne Shen
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Joseph Chuang
Administration Div. Director