Press Release
Sunplus Introduces MPEG Codec IC Solution for Next Generation DVD Recorder at Computex 2006

Taipei, Taiwan, Computex 2006, June 6th, 2006 - Sunplus Technology Co., Ltd. ("Sunplus" or "the company") (TAIEX: 2401, LSE: SUPD), a world-leading consumer IC design company, today announced its new highly integrated MPEG Codec SPHE7300 for DVD Recorder at Computex 2006 in Taipei, Taiwan.

The SPHE7300 is among the first IC solutions to deliver the most advanced fully duplex MPEG1/2/4/DivX video encode and decode with DDCE/MP3/AAC/PCM audio encode and Dolby/DTS/WMA/MP3 audio decode chip. In addition to state-of-the-art MPEG1/2/4/DivX Video and Audio Codec, the SPHE7300 is also a highly integrated chip for different applications, such as USB, Card Reader, 1394 DV, HDD, DVD RW loader, Analog Tuner, Digital Broadcasting, and HDMI connections. The SPHE7300 MPEG Codec will bring DVR system makers to a new level of building DVD Recorder solutions with cutting edge digital media experience by enabling next generation Video and Audio advanced features implemented in SPHE7300.

"We're delighted to continue our strong and mutually beneficial relationship with Sunplus' customers by working together to bring DVD Recorder solutions to consumer electronics OEMs, ODMs, and Brand Name Makers around the world,"
said Ho-Jung Ou, the General Manager of Home Entertainment Business Unit in Sunplus. "The real value of SPHE7300 lies in extending the powerful, rich features embedded to provide consumers with an interoperable, customizable easy-to-use user interface, and all formats, all discs recording and playback compliant digital entertainment experience across all range of devices and platforms."

"Sunplus keeps developing the IC solutions for the next generation of consumer electronics devices, which will offer true convergence and interoperability along with the performance and advanced functionality users have come to expect. Sunplus SPHE7300 MPEG Codec is definitely a strong step in that direction" said Yarn-Chen Chen, the General Manager of Advanced Business Unit and CTO in Sunplus.

The Sunplus SPHE7300 MPEG Codec is in mass production now. For more information, please feel free to contact our sales representatives at +886-3-5786005 or email to