Hsinchu Science Park, Taiwan, October 28th, 2009 - Sunplus Technology Co., Ltd. (TAIEX: 2401, LSE: SUPD) today announced its third quarter financial results in 2009. The net sales from July to September in 2009 totaled NT$2.25 billion, an increase of 30% compared to last quarter and 46.6% compared to the same quarter in 2008. The gross margin for third quarter in 2009 was up to 36% due to product mix and cost down. The profits after tax for third quarter in 2009 were NT$352 million, and the net profit after tax per share was NT$0.59 based on the outstanding 596,909,919 shares on September 30th, 2009.

The net sales from January to September in 2009 totaled NT$4.9 billion, a decrease of 1.2% compared to the same period in 2008. The net loss after tax from January through September in 2009 totaled NT$68 million and the net loss per share after tax was NT$0.11 based on the outstanding 596,909,919 shares on September 30th, 2009.

Amount:NT$K 2009Q3 2009Q2 QoQ (decline) 2008Q3 YoY (decline) Net Sales 2,247,960 1,728,588 30.0% 1,533,700 46.6% Gross Margin 816,901 533,257 53.2% 701,468 16.5% Operating Income (Loss) 342,966 114,107 200.6% 199,224 72.2% Net Income (Loss) 351,664 69,187 408.3% 178,749 96.7% EPS in NT$ (Loss) 0.59 0.12 0.30

Amount:NT$K January to September 2009 January to September 2008 YoY (decline) Net Sales 4,905,666 4,966,523 (1.2%) Gross Margin 1,600,828 1,936,744 (17.3%) Operating Income (Loss) 307,767 327,011 (5.9%) Net Income (Loss) (68,341) 256,902 (126.6%) EPS in NT$ (Loss) (0.11) 0.43

* Important Note: Figures not audited yet
** Based on outstanding 596,909,919 shares on 2009/09/30

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com