Hsinchu Science Park, Taiwan, October 07, 2009 - Sunplus Technology Co., Ltd. ("Sunplus" or "the Company") (TAIEX: 2401, LSE: SUPD) today announced that monthly net sales for September 2009 totaled NT$853 million, an increase of 14.19% compared to last month and 28.69% compared to the same month in 2008. The sales of multimedia IC for September 2009 was NT$840 million which increased 18.09% compared to last month and 110.01% compared to the same month in 2008.

The revenues for third quarter in 2009 totaled NT$2,248 million, an increase of 30.05% compared to last quarter and 46.57% compared to the same quarter in 2008.

Net sales for January through September 2009 totaled NT$4,906 million, a decrease of 1.23% compared to the same period in 2008.

Sales Report of September 2009 (Unit: NT$K)

Item/Year 2009 2008 YoY% Multimedia IC 840,067 400,009 110.01% Others 12,974 262,869* (95.06%) Net Sales in Sept. 853,041 662,878 28.69% Year-to-Date Revenue 4,905,666 4,966,523 (1.23%)

*Sales on Others in September 2008 included IP licensing fees from Silicon Image.

Item/Month Sept. 2009 Aug. 2009 MoM% Multimedia IC 840,067 711,404 18.09% Others 12,974 35,635 (63.59%) Net Sales 853,041 747,039 14.19%

*Figures have not been audited

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com