Hsinchu Science Park, Taiwan, March 05, 2010 - Sunplus Technology Co., Ltd. ("Sunplus" or "the Company") (TAIEX: 2401, LSE: SUPD) today announced that monthly net sales for February 2010 totaled NT$410 million, a decrease of 32.85% compared to last month and an increase of 58.76% compared to the same month in 2009. The sales of Multimedia ICs for February 2010 was NT$405 million, which decreased 33.06% compared to last month and increased 64.49% compared to the same month in 2009.

Net sales for January through February 2010 totaled NT$1,022 million, an increase of 116.73% compared to the same period in 2009.

Sales Report of February 2010 (Unit: NT$K)

Item/Year 2010 2009 YoY(decline) Multimedia IC 405,278 246,391 64.49% Others 5,113 12,111* (57.78)% Net Sales in Feburary 410,391 258,502 58.76% Year-to-Date Revenue 1,021,590 471,356 116.73%

*Sales on Others in February 2009 included IP licensing fees from Silicon Image.
*Year 2010 figures have not been audited

Item/Month Feb. 2010 Jan. 2010 MoM(decline) Multimedia IC 405,278 605,460 (33.06)% Others 5,113 5,739 (10.91)% Net Sales 410,391 611,199 (32.85)%

*Year 2010 figures have not been audited

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com