Las Vegas, Nevada, U.S.A., Jan. 3, 2008 - Sunplus Technology Co., Ltd. (TAIEX: 2401, LSE: SUPD), a leading IC design company, will reveal its new single chip solution SPHE8203 for DVD players with the HDMI DVD 1080p HD format output and DivX HD 720p source playback at 2008 International CES.

The SPHE8203 embedded with HDMI Tx and HDMI Rx to HDTV, unique scaling technologies, de-interlacing, HDCP, and video processing functions, is the best cost performance HDMI DVD solution in the market to have legacy DVD contents to output high definition 1080p/1080i/720p HD video. A growing base of HDTV consumers can now look forward to a superior home theater experience of 1080p HD video quality and excellent audio quality on current affordable DVD domain.

"The demand for HDTV with HDMI digital connection is growing fast. In addition to have HD digital broadcasting for HDTV content, the consumers are still expecting to have existing DVD contents to be shown on TV with high definition video quality. Sunplus8203 is to fulfill such sweet spot perfectly with affordable low price range" said Ho-Jong Ou, the president of Sunplus Home Entertainment BU.

"The Sunplus' advanced HDMI DVD SoC solution, SPHE8203, shows how we are delivering on our commitment to offer DVD makers and consumers the best cost performance IC solutions with high video/audio quality. The HDMI DVD players embedded with SPHE8203 will soon be taking off, and enable more consumers to enjoy the unrivaled 1080p HD movie experience with low price" said C.C. Huang, Sunplus Chairman and CEO.

The HDMI DVD SoC SPHE8203 is now available. From Jan. 7-10, Sunplus will demonstrate SPHE8203 and its reference design at Booth #73454, Sands Expo, CES 2008.

On-site Contact: Ms. Viola Lu by mobile#1-626-840-1135

Sales Contact: event@sunplus.com

For more information, please visit: www.sunplus.com