Press Release
Sunplus Introduces its Wide Range of IC Solutions for Portable Multimedia Player
SPMP3000 Drives Cost-Optimized PMP and SPCA5050 Powers High Performance PMP

Las Vegas, 2007 International CES, Jan 08, 2007 - Sunplus mMobile Inc. ("Sunplus mMobile" or "the company"), 100% owned subsidiary by the world-leading IC design house Sunplus Technology, today exhibits its wide range of IC solutions and system reference designs for portable media players, while SPMP3000 drives cost-optimized PMP and SPCA5050 powers high performance PMP, at 2007 Consumer Electronics Show (CES) in Las Vegas.

SPMP3000 is Sunplus mMobile's newly launched and highly integrated IC solution for cost-optimized portable multimedia player, which offers all-in-one features to enable customers to differentiate their portable multimedia players with optimal cost saving. SPMP3000 supports CMOS camera to 6Mp, QVGA color display, progressive integral zooming technology, MP4 playback up to CIF@30fps, ARM/AAC audio codec, MP3/WMA playback with DRM, and stereo audio input& output. The interfaces of SPMP3000 to the peripheral devices include NTSC/PAL TV output, USB 2.0 FS with PicBridge/MSDC/PCCAM, and Flash storage with SD/MMC/MS/MS-pro/NAND. Besides, SPMP3000 also supports 2D graphic native games and emulator, and karaoke feature that the consumers enjoy more multimedia entertainment.

The SPCA5050 is the latest high performance PMP IC solution from Sunplus mMobile, which powerful and rich features include MP4/DivX 5.0 video playback, FalshLite 2.0 player, 2D native games, low power consumption MP3/AAC/WMA audio file playback with embedded high-resolution stereo DAC and all other advanced features required for high-end portable multimedia players. The SPCA5050 also supports high-resolution TFT-LCD panel from 3.5 inches to 10 inches to offer consumers a truly astonishing experience while using their high performance portable multimedia players. Besides, the various interfaces of SPCA5050 include USB 2.0 HS, high-speed SD/MMC card for multimedia data storage, true color LCD and TV output and GPS equipment interface. The SPCA5050's cutting-edge multimedia functions enable the PMP OEMs, ODMs and manufactures to differentiate each high-end portable multimedia player design with reduced BOM cost.

"Our customers are amazed by the originality and advancement of Sunplus portable media player solutions." said Mr. Yarn-Chen Chen, the president of Sunplus mMobile. "Our top-down solutions offer a wide selections with a rich set of multimedia functions and best quality to Brands, OEMs, ODMs and manufacturers to create optimal PMP products. We are looking forward to working with more leading manufactures to deliver consumers a new level of entertainment experience with Sunplus mMobile Portable media player platforms."

SPMP3000 and SPCA5050 with end product demonstration are available at Sunplus' booth #71671, Sands Expo, during January 8-11, 2007.

For more information, please feel free to contact our sales representatives at +886-3-5786005 or email to
CES on-site contact: Ann Lai +1-(626)-840-1135

About Sunplus mMobile
Sunplus mMobile Inc. was spun-off from the Personal Entertainment BU and Advanced BU of Sunplus Technology (TSE: 2401; LSE: SUPD) on December 1st, 2006. Inheriting the superior enterprise culture from its parent company, Sunplus mMoblie keeps investing in the R&D of personal multimedia handheld devices IC solutions for PMP, DSC, DC, personal game, MP3/MP4, 3G mobile, and other handheld communication applications. We strive to deliver a colorful digi-life by offering our customer high quality and best cost-performance IC solutions. For more information, please visit our website: