Hsinchu Science Park, Taiwan, January 07, 2011 - Sunplus Technology Co., Ltd. ("Sunplus" or "the Company") (TAIEX: 2401, LSE: SUPD) today announced that monthly net sales for December 2010 totaled NT$441 million, an increase of 1.81% compared to last month and a decrease of 37.67% compared to the same month in 2009.

Net sales for January through December 2010 totaled NT$6,130 million, a decrease of 16.60% compared to the same period in 2009.

Sales Report of December 2010 (Unit: NT$K)

Item/Year 2010 2009 YoY(decline) Multimedia IC 434,037 700,081 (38.00)% Others 7,104 7,700 (7.74)% Net Sales in December 441,141 707,781 (37.67)% Year-to-Date Revenue 6,129,584 7,349,600 (16.60)%

Note: Year 2010 figures have not been audited

Item/Month Dec. 2010 Nov. 2010 MoM(decline) Multimedia IC 434,037 425,863 1.92% Others 7,104 7,418 (4.23)% Net Sales 441,141 433,281 1.81%

Note: Year 2010 figures have not been audited

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com