Hsinchu Science Park, Taiwan, R.O.C. January 7th, 2004 - Sunplus Technology Co., Ltd. ("Sunplus" or "the company") (TAIEX: 2401, LSE: SUPD) today announced that net sales for December 2003 totaled NT$ 1,275 million setting record high. There were licensing fee income included. The net sales for 2003 added up to NT$11.1 billion as a new milestone.

Sales Report of December 2003 (Unit: NT$ K)

Item 2003* 2002 Growth rate (%) December Revenue 1,275,212 708,310 80.04 2003 Net Revenue 11,097,653 8,635,911 28.51

* Year 2003 figures have not been audited

Sales Breakdown of December 2003 (Unit: NT$ K)

Product categories Net sales LCD Ics 115,805 Micro Controllers 65,428 Multi Media Ics 850,996 Voice & Music Synthesizer 21,815 Others 221,168 Total 1,275,212

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com