Hsinchu Science Park, Taiwan, R.O.C. February 6th, 2004 - Sunplus Technology Co., Ltd. ("Sunplus" or "the company") (TAIEX: 2401, LSE: SUPD) today announced that net sales for January 2004 totaled NT$ 1,114 million. Going forward to 1st quarter in 2003, sales should be less than last Quarter due to seasonality. But comparing with January 2003, the net sales of January 2004 increased 81.17%. Since the economy is better this year, Sunplus should have better performance this year.

From 2004, the sales breakdown has been revised to 4 categories including LCD IC, Micro controller, Multimedia IC and Others because of product mix change. The sales of LCD controller, which was in LCD IC segment before, and the sales of Voice/Music synthesizer have been consolidated to Micro controller segment from January 2004.

Sales Report of January 2004 (Unit: NT$ K)

Item 2004* 2003 Growth rate (%) January Revenue 1,114,349 615,092 81.17%

* figures have not been audited

Sales Breakdown of January 2004 (Unit: NT$ K)

Product categories Net sales LCD Ics 144,129 Micro Controllers 174,543 Multi Media Ics 760,427 Others 35,250 Total 1,114,349

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com