Hsinchu Science Park, Taiwan, R.O.C. March 5th, 2004 - Sunplus Technology Co., Ltd. ("Sunplus" or "the company") (TAIEX: 2401, LSE: SUPD) today announced that net sales for February 2004 were NT$1,216 million. Comparing with February 2003, the net sales of February 2004 increased 118.06%.

Sales Report of February 2004 (Unit: NT$ K)

Item 2004* 2003 Growth rate (%) February Revenue 1,216,259 557,773 118.06% Year to date Revenue 2,330,608 1,172,865 98.71%

* figures have not been audited

Sales Breakdown of February 2004 (Unit: NT$ K)

Product categories Net sales LCD Ics 195,451 Micro Controllers 158,886 Multi Media Ics 770,445 Others 91,477 Total 1,216,259

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com