Hsinchu Science Park, Taiwan, R.O.C. April 7th, 2004 - Sunplus Technology Co., Ltd. ("Sunplus" or "the company") (TAIEX: 2401, LSE: SUPD) today announced that monthly sales for March 2004 were NT$ 1,304 million as well as a new record high. The revenue of 1st Quarter in 2004 grew 99.25%, comparing with the same period last year. Going forward to 2nd quarter, the sales should grow continuously due to seasonality.

Sales Report of March 2004 (Unit: NT$ K)

Item 2004* 2003 Growth rate (%) March Revenue 1,304,382 651,505 100.21% Year to date Revenue 3,634,990 1,824,370 99.25%

* figures have not been audited

Sales Breakdown of March 2004 (Unit: NT$ K)

Product categories Net sales LCD Ics 227,605 Micro Controllers 216,940 Multi Media Ics 812,855 Others 46,982 Total 1,304,382

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com