Hsinchu Science Park, Taiwan, February 10th, 2011 - Sunplus Technology Co., Ltd. ("Sunplus" or "the Company") (TAIEX: 2401, LSE: SUPD) today announced that monthly net sales for January 2011 totaled NT$421 million, a decrease of 4.52% compared to last month and 31.09% compared to the same month in 2010.

Sunplus will hold the investor conference of fourth quarter in 2010 in Sunplus Innovation Park, No.7, Innovation 2nd Road, Hsinchu Science Park, Taiwan at 2:00PM on Wednesday, February 16th, 2011.

Sales Report of January 2011 (Unit: NT$K)

Item/Year 2011 2010 YoY(decline) Multimedia IC 417,191 605,460 (31.10)% Others 3,997 5,739 (30.35)% Net Sales in January 421,188 611,199 (31.09)% Year-to-Date Revenue 421,188 611,199 (31.09)%

Note: Year 2011 figures have not been audited

Item/Month Jan. 2011 Dec. 2010 MoM(decline) Multimedia IC 417,191 434,037 (3.88)% Others 3,997 7,104 (43.74)% Net Sales 421,188 441,141 (4.52)%

Note: Year 2011 figures have not been audited

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com