Hsinchu Science Park, Taiwan, April 28th, 2010 - Sunplus Technology Co., Ltd. (TAIEX: 2401, LSE: SUPD) today announced its first quarter financial results in 2010. The net sales from January to March in 2010 totaled NT$1,665 million, an increase of 79.2% compared to the same period in 2009. The gross margin of first quarter in 2010 was up to 36.5% against 27% in the first quarter of 2009 due to cost down and product mix. The profits after tax for first quarter in 2010 were NT$309 million, and the net profit after tax per share was NT$0.52 based on the outstanding 596,909,919 shares on March 31st, 2010.

Sunplus 2010 First Quarter Results (Standalone)

Unit: NT$K (except for EPS) 2010Q1* 2009Q1 YoY (decline) 2009Q4 QoQ (decline) Net Sales 1,665,030 929,118 79.2% 2,443,934 (31.9)% Gross Margin 607,608 250,671 142.4% 833,779 (27.1)% Operating Income (Loss) 133,738 (149,305) (189.6)% 278,672 (52.0)% Net Income (Loss) 308,704 (489,192) (163.1)% 449,856 (31.4)% EPS** in NT$ (Loss) 0.52 (0.82)   0.75

* Important Note: Figures not audited yet
** Based on outstanding 596,909,919 shares on 2010/03/31

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com