Hsinchu Science Park, Taiwan, R.O.C. Aug 6th, 2004 - Sunplus Technology Co., Ltd. ("Sunplus" or "the company") (TAIEX: 2401, LSE: SUPD) today announced that monthly sales for July 2004 were NT$ 1,723 million reaching a new historical record high. The revenue from January to July 2004 totaled NT$ 10,195,683 million and grew 97.39% comparing with same period last year.

Sales Report of July 2004 (Unit: NT$ K)

Item 2004* 2003 Growth rate (%) July Revenue 1,722,706 929,271 85.38% Year to date Revenue 10,195,683 5,165,334 97.39%

* figures have not been audited

Sales Breakdown of July 2004 (Unit: NT$ K)

Product categories Net sales LCD ICs 289,364 Micro Controllers 545,592 Multi Media ICs 752,584 Others 135,166 Total 1,722,706

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com