Hsinchu Science Park, Taiwan, R.O.C. November 5th, 2004 - Sunplus Technology Co., Ltd. ("Sunplus" or "the company") (TAIEX: 2401, LSE: SUPD) today announced that monthly sales for October 2004 were NT$1,822 million which grew is 50.13% comparing with October 2003. The revenue from January to October 2004 totaled NT$15,748 million and grew 84.20% comparing with same period last year.

Sales Report of October 2004 (Unit: NT$ K)

Item 2004* 2003 Growth rate (%) October Revenue 1,821,804 1,213,481 50.13% Year to date Revenue 15,747,558 8,549,383 84.20%

* figures have not been audited

Sales Breakdown of October 2004 (Unit: NT$ K)

Product categories Net sales LCD ICs 262,235 Micro Controllers 360,270 Multi Media ICs 1,080,645 Others 118,654 Total 1,821,804

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com