Hsinchu Science Park, Taiwan, March 7, 2012 - Sunplus Technology Co., Ltd. ("Sunplus" or "the Company") (TAIEX: 2401, LSE: SUPD) today announced that monthly net sales for February 2012 totaled NT$230 million, an increase of 34.08% compared to last month and 11.41% compared to the same month in 2011.

Net sales for January through February 2012 totaled NT$401 million, a decrease of 36.11% compared to the same period in 2011.

Sales Report of February 2012 (Unit: NT$K)

Item/Year 2012 2011 YoY(decline) Net Sales in Feb. 229,515 206,008 11.41% Year-to-Date Revenue 400,688 627,195 (36.11)%

Note: Year 2012 figures have not been audited

Item/Month February 2012 January 2012 MoM(decline) Multimedia IC 226,313 167,732 34.93% Others 3,202 3,441 (6.95)% Net Sales 229,515 171,173 34.08%

Note: Year 2012 figures have not been audited

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com