Hsinchu Science Park, Taiwan, July 28th, 2010 - Sunplus Technology Co., Ltd. (TAIEX: 2401, LSE: SUPD) today announced its first half financial results in 2010. The net sales from January to June in 2010 totaled NT$3,426 million, an increase of 28.9% compared to the same period in 2009. The gross margin of first half in 2010 was up to 37.5% against 29.5% in 2009 due to cost down and product mix. The profits after tax for first half in 2010 were NT$560 million, and the net profit after tax per share was NT$0.94 based on the outstanding 596,909,919 shares on June 30th, 2010.

Sunplus 2010 Second Quarter Results (Standalone)

Unit: NT$K (except for EPS) 2010Q2* 2009Q2 YoY (decline) 2010Q1 QoQ (decline) Net Sales 1,760,795 1,728,588 1.9% 1,665,030 5.8% Gross Margin 677,971 533,257 27.1% 607,608 11.6% Operating Income (Loss) 184,050 114,107 61.3% 133,738 37.6% Net Income (Loss) 251,525 69,187 263.5% 308,704 (18.5)% EPS** in NT$ (Loss) 0.42 0.12   0.52

Unit: NT$K (except for EPS) 1H2010* 1H2009 YoY (decline) Net Sales 3,425,825 2,657,706 28.9% Gross Margin 1,285,580 783,927 64.0% Operating Income (Loss) 317,789 (35,198) (1002.8)% Net Income (Loss) 560,230 (420,005) (233.4)% EPS** in NT$ (Loss) 0.94 (0.70)

* Important Note: Figures not audited yet
** Based on outstanding 596,909,919 shares on 2010/06/30

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com