Hsinchu Science Park, Taiwan, R.O.C. August 16th, 2005 - Sunplus Technology Co., Ltd. ("Sunplus" or "the company") (TAIEX: 2401, LSE: SUPD), a leading consumer IC design company worldwide, today announced with Ericsson, Aiptek and EVERelite to joint-develop the world's first mega pixel Mobile IP Cam-Pocket View successfully, which Sunplus' mobile imaging controller with MPEG4-SPCA5542A enables the Mobile IP Cam with the high image quality and high speed transmission for remote monitoring and control by 3G handset due to it's powerful processing capability.

This Mobile IP Cam Pocket View supports all 3G handsets for multimedia application with powerful graphics performance. It's quick installed with compact size, high image quality, which is also the low cost solution for real-time remote monitoring in the market. Furthermore, it is the world's first product to apply MPEG4 technology in Mobile IP Cam. This Mobile IP Cam is available now and currently in volume production. Sunplus SPCA5542A is designed for mobile applications, such as digital still camera, and exactly suitable for this mobile IP cam. SPCA5542A can support up to 4mega pixel CMOS sensor, 4X digital zoom up and all major types of storage media. It is also equipped with audio codec support in software, MPEG4/H.263/JPEG codec and a rich set of peripherals. With the MPEG4 and H.263 technology built-in, SPCA5542A can process the high quality image in very short time under low power SDRAM, which can speed up image transmission in the Mobile IP cam Pocket View with any 3G handsets easily for real-time remote monitoring.

"We are pleased to collaborate with those partners leading in different fields and provide Sunplus mobile imaging controller capable of MPEG4 and H.263 to develop this Mobile IP Cam," said Mr. Yarn Chen, president of Sunplus Technology. "Mobile applications of 3G will definitely make a revolution to our daily life and Sunplus will keep developing not only multimedia solutions but also handset chipset for 3G communication."

Sunplus has a variety of image processors with high quality and powerful graphic performance for different applications. For more information about Sunplus' products, please visit www.sunplus.com.