Hsinchu Science Park, Taiwan, May 07, 2010 - Sunplus Technology Co., Ltd. ("Sunplus" or "the Company") (TAIEX: 2401, LSE: SUPD) today announced that monthly net sales for April 2010 totaled NT$642 million, a decrease of 0.2% compared to last month and an increase of 13.97% compared to the same month in 2009. The sales of Multimedia ICs for April 2010 was NT$634 million, which decreased 0.23% compared to last month and increased 20.49% compared to the same month in 2009.

Net sales for January through April 2010 totaled NT$2,307 million, an increase of 54.58% compared to the same period in 2009.

Sales Report of April 2010 (Unit: NT$K)

Item/Year 2010 2009 YoY(decline) Multimedia IC 633,995 526,202 20.49% Others 8,160 37,258* (78.1)% Net Sales in April 642,155 563,460 13.97% Year-to-Date Revenue 2,307,185 1,492,578 54.58%

*Sales on Others in April 2009 included IP licensing fees from Silicon Image.
Note: Year 2010 figures have not been audited

Item/Month April 2010 March 2010 MoM(decline) Multimedia IC 633,995 635,472 (0.23)% Others 8,160 7,968 2.41% Net Sales 642,155 643,440 (0.2)%

Note: Year 2010 figures have not been audited

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com