Hsinchu Science Park, Taiwan, October 26th, 2010 - Sunplus Technology Co., Ltd. (TAIEX: 2401, LSE: SUPD) today announced its third quarter financial results in 2010. The net sales from January to September in 2010 totaled NT$4,816 million, a decrease of 1.8% compared to the same period in 2009, and the gross margin from January through September in 2010 was up to 37.8% against 32.6% in 2009. The operating income from January through September in 2010 totaled NT$335 million. The profits after tax from January through September in 2010 totaled NT$759 million, and the earning per share after tax was NT$1.27 based on the outstanding 596,909,919 shares on September 30th, 2010.

The net sales totaled NT$1,390 million and the operating income totaled NT$17 million for the third quarter in 2010, and the net income totaled NT$199 million. The earning per share after tax for the third quarter in 2010 was NT$0.33 based on the outstanding 596,909,919 shares on September 30th, 2010.

Sunplus'' 2010 Third Quarter Results (Standalone)

Unit: NT$K (except for EPS) 2010Q3* 2009Q3 YoY (decline) 2010Q2 QoQ (decline) Net Sales 1,390,372 2,247,960 (38.1)% 1,760,795 (21.0)% Gross Margin 534,790 816,901 (34.5)% 677,971 (21.1)% Operating Income (Loss) 17,027 342,966 (95.0)% 184,050 (90.7)% Net Income (Loss) 199,140 351,664 (43.4)% 251,525 (20.8)% EPS** in NT$ (Loss) 0.33 0.59   0.42

Unit: NT$K (except for EPS) Jan~Sep 2010* Jan~Sep 2009 YoY (decline) Net Sales 4,816,197 4,905,666 (1.8)% Gross Margin 1,820,369 1,600,828 13.7% Operating Income (Loss) 334,815 307,768 8.8% Net Income (Loss) 759,369 (68,341) (1211.1)% EPS** in NT$ (Loss) 1.27 (0.11)

* Important Note: Figures not audited yet
** Based on outstanding 596,909,919 shares on 2010/09/30

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com