Hsinchu Science Park, Taiwan, February 05, 2010 - Sunplus Technology Co., Ltd. ("Sunplus" or "the Company") (TAIEX: 2401, LSE: SUPD) today announced that monthly net sales for January 2010 totaled NT$611 million, a decrease of 13.65% compared to last month and an increase of 187.15% compared to the same month in 2009. The sales of multimedia IC for January 2010 was NT$605 million which decreased 13.52% compared to last month and increased 242.28% compared to the same month in 2009.

Sunplus will hold the investor conference of fourth quarter in 2009 in Ambassador Hotel Hsinchu at 14:00PM on Wednesday, February 10th, 2010.

Sales Report of January 2010 (Unit: NT$K)

Item/Year 2010 2009 YoY(decline) Multimedia IC 605,460 176,890 242.28% Others 5,739 35,963* (84.04)% Net Sales in January 611,199 212,853 187.15% Year-to-Date Revenue 611,199 212,853 187.15%

*Sales on Others in January 2009 included IP licensing fees from Silicon Image.
*Year 2010 figures have not been audited.

Item/Month Jan. 2010 Dec. 2009 MoM(decline) Multimedia IC 605,460 700,081 (13.52)% Others 5,739 7,700 (25.47)% Net Sales 611,199 707,781 (13.65)%

*Year 2010 figures have not been audited.

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com