Hsinchu Science Park, Taiwan, April 08, 2010 - Sunplus Technology Co., Ltd. ("Sunplus" or "the Company") (TAIEX: 2401, LSE: SUPD) today announced that monthly net sales for March 2010 totaled NT$643 million, an increase of 56.79% compared to last month and 40.56% compared to the same month in 2009. The sales of Multimedia ICs for March 2010 was NT$635 million, which increased 56.80% compared to last month and 43.09% compared to the same month in 2009.

Net sales for January through March 2010 totaled NT$1,665 million, an increase of 79.21% compared to the same period in 2009.

Sales Report of March 2010 (Unit: NT$K)

Item/Year 2010 2009 YoY(decline) Multimedia IC 635,472 444,116 43.09% Others 7,968 13,646 (41.61)% Net Sales in March 643,440 457,762 40.56% Year-to-Date Revenue 1,665,030 929,118 79.21%

*Year 2010 figures have not been audited

Item/Month Mar. 2010 Feb. 2010 MoM(decline) Multimedia IC 635,472 405,278 56.80% Others 7,968 5,113 55.84% Net Sales 643,440 410,391 56.79%

*Year 2010 figures have not been audited

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com