Hsinchu Science Park, Taiwan, March 7, 2011 - Sunplus Technology Co., Ltd. ("Sunplus" or "the Company") (TAIEX: 2401, LSE: SUPD) today announced that monthly net sales for February 2011 totaled NT$206 million, a decrease of 51.09% compared to last month and 49.80% compared to the same month in 2010.

Net sales for January through February 2011 totaled NT$627 million, a decrease of 38.61% compared to the same period in 2010.

Sales Report of February 2011 (Unit: NT$K)

Item/Year 2011 2010 YoY(decline) Multimedia IC 201,783 405,278 (50.21)% Others 4,225 5,113 (17.37)% Net Sales in February 206,008 410,391 (49.80)% Year-to-Date Revenue 627,195 1,021,590 (38.61)%

Note: Year 2011 figures have not been audited

Item/Month Feb. 2011 Jan. 2011 MoM(decline) Multimedia IC 201,783 417,191 (51.63)% Others 4,225 3,997 5.7% Net Sales 206,008 421,188 (51.09)%

Note: Year 2011 figures have not been audited

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com