Hsinchu Science Park, Taiwan, September 07, 2010 - Sunplus Technology Co., Ltd. ("Sunplus" or "the Company") (TAIEX: 2401, LSE: SUPD) today announced that monthly net sales for August 2010 totaled NT$417 million, a decrease of 18.36% compared to last month and 44.12% compared to the same month in 2009. The sales of Multimedia ICs for August 2010 was NT$409 million, which decreased 18.68% compared to last month and 42.55% compared to the same month in 2009.

Net sales for January through August 2010 totaled NT$4,355 million, an increase of 7.45% compared to the same period in 2009.

Sales Report of August 2010 (Unit: NT$K)

Item/Year 2010 2009 YoY(decline) Multimedia IC 408,675 711,404 (42.55)% Others 8,748 35,635* (75.45)% Net Sales in August 417,423 747,039 (44.12)% Year-to-Date Revenue 4,354,555 4,052,625 7.45%

*Sales on Others in August 2009 included IP licensing fees from Silicon Image.
Note: Year 2010 figures have not been audited

Item/Month August 2010 July 2010 MoM(decline) Multimedia IC 408,675 502,554 (18.68)% Others 8,748 8,752 (0.05)% Net Sales 417,423 511,306 (18.36)%

Note: Year 2010 figures have not been audited

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com