Hsinchu Science Park, Taiwan, August 06, 2010 - Sunplus Technology Co., Ltd. ("Sunplus" or "the Company") (TAIEX: 2401, LSE: SUPD) today announced that monthly net sales for July 2010 totaled NT$511 million, a decrease of 2.71% compared to last month and 21.08% compared to the same month in 2009. The sales of Multimedia ICs for July 2010 was NT$503 million, which decreased 2.2% compared to last month and 21.06% compared to the same month in 2009.

Net sales for January through July 2010 totaled NT$3,937 million, an increase of 19.11% compared to the same period in 2009.

Sales Report of July 2010 (Unit: NT$K)

Item/Year 2010 2009 YoY(decline) Multimedia IC 502,554 636,660 (21.06)% Others 8,752 11,220 (22.00)% Net Sales in July 511,306 647,880 (21.08)% Year-to-Date Revenue 3,937,132 3,305,586 19.11%

Note: Year 2010 figures have not been audited

Item/Month July 2010 June 2010 MoM(decline) Multimedia IC 502,554 513,861 (2.20)% Others 8,752 11,696 (25.17)% Net Sales 511,306 525,557 (2.71)%

Note: Year 2010 figures have not been audited

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com