Hsinchu Science Park, Taiwan, July 07, 2010 - Sunplus Technology Co., Ltd. ("Sunplus" or "the Company") (TAIEX: 2401, LSE: SUPD) today announced that monthly net sales for June 2010 totaled NT$526 million, a decrease of 11.39% compared to last month and 10.67% compared to the same month in 2009. The sales of Multimedia ICs for June 2010 was NT$514 million, which decreased 11.27% compared to last month and 10.15% compared to the same month in 2009.

Net sales for January through June 2010 totaled NT$3,426 million, an increase of 28.90% compared to the same period in 2009.

Sales Report of June 2010 (Unit: NT$K)

Item/Year 2010 2009 YoY(decline) Multimedia IC 513,861 571,926 (10.15)% Others 11,696 16,386 (28.62)% Net Sales in June 525,557 588,312 (10.67)% Year-to-Date Revenue 3,425,825 2,657,706 28.90%

Note: Year 2010 figures have not been audited

Item/Month June 2010 May 2010 MoM(decline) Multimedia IC 513,861 579,152 (11.27)% Others 11,696 13,931 (16.04)% Net Sales 525,557 593,083 (11.39)%

Note: Year 2010 figures have not been audited

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com