Hsinchu Science Park, Taiwan, July 31st, 2008 - Sunplus Technology Co., Ltd. (TAIEX: 2401, LSE: SUPD) today announced its financial results of 1st half in 2008. The sales from January to June in 2008 totaled NT$3,433million with 37.5% gross margin while the sales in 2Q'08 totaled NT$1,781 million with 38.5% gross margin. The net profit from January to June in 2008 was NT$78 million, and the earning per share was NT$0.14 based on the outstanding 556,929,954 shares on June 30th, 2008.

(in NT$ thousand) Jan.-Jun.'08 Jan.-Jun.'07 YoY Net Sales 3,432,823 100.0% 5,063,294 100.0% -32.2% Gross Margin 1,287,094 37.49% 2,262,874 44.69% -43.1% Operating Income 179,604 5.23% 1,215,570 24.01% -85.2% Net Income 78,153 2.29% 1,196,366 23.64% -93.5% EPS(NT$) * Based on outstanding 556,929,954 shares on 2008/06/30 0.14 2.15

(in NT$ thousand) 2Q'08 1Q'08 QoQ Net Sales 1,781,025 100.0% 1,651,799 100.0% +7.8% Gross Margin 686,417 36.4% 600,678 36.37% +14.3% Operating Income 143,711 2.2% 35,893 2.17% +300.4% Net Income 6,893 4.3% 71,260 4.32% -90.3% EPS(NT$) * Based on outstanding 556,929,954 shares on 2008/06/30 0.01 0.13

(in NT$ thousand) 2Q'08 2Q'07 YoY Net Sales 1,781,025 100.0% 2,258,811 100.0% -21.2% Gross Margin 686,417 36.4% 947,161 41.93% -27.5% Operating Income 143,711 2.2% 388,559 17.20% -63.0% Net Income 6,893 4.3% 537,095 23.78% -98.7% EPS(NT$) * Based on outstanding 556,929,954 shares on 2008/06/30 0.01 0.96

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com